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Category: Marketing

Home » Marketing
“Marketing” is not Marketing
Post
August 6, 2024August 6, 2024Communication, Cover story, Marketing, Pathfinder

“Marketing” is not Marketing

by Jacob Opira

Many words and terms don't mean what you think they mean. Marketing is one of them.

Procter & Gamble’s Market Magic: The Strategy Behind Multiple Brands
Post
July 25, 2024July 25, 2024Advertising, Marketing, Streamlining

Procter & Gamble’s Market Magic: The Strategy Behind Multiple Brands

by Jacob Opira

Procter & Gamble (P&G) cleverly dominates the market by offering similar products under different brand names, creating an illusion of choice.

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